Roofing Services
Roof Replacement
Built For Winter.
A complete system from the deck up: underlayment, ice-and-water barrier, flashing, ventilation, and the roofing you choose.
A new roof is one of the biggest checks you'll write for your home, and in Wisconsin it has to earn it. Ours face lake-effect snow, January ice dams, spring hail, and a freeze-thaw cycle that never quits. Roof replacement in Wisconsin means putting on a complete system designed for exactly that, installed correctly so it protects the house for decades.
Replacement is more than new shingles. We tear off the worn roof, inspect and repair the decking, and rebuild every layer: underlayment, ice-and-water barrier at the eaves and valleys, flashing, ventilation, and the shingles or panels you choose. Where a repair fixes one spot, a replacement gives you a watertight roof from the deck up, which is what an aging or storm-beaten roof actually needs.
The parts that decide whether a Wisconsin roof lasts are the ones you can't see from the driveway. We're a local crew, not an out-of-state storm outfit, and we don't cut corners on flashing, barrier, or ventilation, because that's where our winters win or lose.
Thinking about a new roof?
Book A Free Inspection ›What We Do
Professional Roof Replacement Services Across Wisconsin
We replace roofs on homes and businesses statewide and match the system to the building and your goals.
On homes, asphalt shingles are the popular choice for the balance of cost and performance; metal lasts longer and sheds snow better. We help you weigh color, durability, and budget so you land on a roof you're glad to look at for years.
On commercial and flat-roof buildings, we install EPDM and TPO membranes built for low slopes, ponding, and wide spans. Different needs, different system.
A full replacement does more than stop leaks. It lifts your home's curb appeal and value, often trims energy costs with modern materials and better ventilation, and gives you fresh underlayment and flashing, the hidden parts doing most of the real work. The tear-off is where it starts: a clean deck, inspected and repaired where it's soft, every layer in the right order. That's the difference between a roof that looks fine on day one and one that's still tight after ten winters.
Watch For This
Signs It's Time To Replace, Not Repair
A repair carries a roof for a while; eventually replacement is the smarter money. Watch for these:
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The roof is 18 to 25 years old. Most asphalt reaches the end of its life in this range here, even if it looks okay from the ground.
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Shingle damage across multiple areas. Curling, cracking, balding, or missing shingles all over points to a worn-out roof, not one bad spot.
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You're repairing it constantly. When every storm season brings another bill, you're paying toward a roof you don't have yet.
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A sag or soft spot in the roofline. A dip can mean water has reached the decking or structure, which is serious.
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Leaks in more than one place. Multiple leak points usually mean the system itself is failing.
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Granules filling the gutters. Heavy granule loss means the shingles are giving up their protective surface.
Two or more of these, and it's worth letting us assess whether replacement is the call.
Built For Our Climate
Why Wisconsin Homeowners Replace Before The Roof Fails
Our weather is the reason a worn roof is worth replacing before it lets go.
Snow
Heavy, wet snow loads an aging roof for months. A new system with sound structure and materials carries it and sheds it safely.
Ice Dams
A replacement is your best shot to beat them — ice-and-water barrier along the eaves and valleys plus the ventilation fix that stops the heat loss starting the cycle.
Rain
Driving spring and fall rains find every weak point in an old roof. New underlayment, flashing, and shingles keep that water moving off and away.
Wind
Hard seasonal storms tear at worn shingles. New materials installed to current wind standards stay put.
Freeze-Thaw
The constant swing breaks old roofing down until seals fail and fasteners loosen. A fresh roof flexes with it for years to come.
A replacement is also your one chance to fix what shortened the last roof's life. Once we strip to the deck, we can correct the things that usually cause an early failure around here: thin or missing ice-and-water barrier at the eaves, an attic that doesn't breathe, flashing that was never quite sealed. Most "bad roofs" we tear off weren't bad shingles; they were good shingles over a system that skipped those steps. We'll show you what we find on your deck before the new roof goes down so you know exactly what you paid for.
No Surprises
How We Replace Your Roof
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1
Inspection
We check the roof, attic, and ventilation, and the issues that affect a new roof, so we know what the house needs.
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2
Assessment
We measure and review slope, layout, deck condition, and airflow, and confirm whether replacement truly beats a repair for you.
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3
Recommendations
We walk you through materials and colors, explain the trade-offs plainly, and hand you a written estimate. You decide with full information.
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4
Tear-Off And Install
We strip the old roof, inspect and repair the deck, then build the new system layer by layer, barrier, flashing, ventilation, and your roofing, protecting your property throughout.
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5
Final Walk-Through
We inspect every detail, sweep the yard with a magnet, haul off the debris, and review the finished roof with you.
Why Riley's Roofing
Why Homeowners Trust Riley's Roofing
We're Local
Wisconsin crews who stand behind the roof long after the job's done, not a traveling storm crew.
Licensed, Insured, And In Writing
A detailed written estimate up front, and materials backed by real manufacturer warranties.
Repair-First Honesty
If your roof can be repaired instead of replaced, we'll tell you, even when it costs us the bigger job.
The Hidden Layers, Done Right
Deck, barrier, flashing, ventilation. We don't hurry the parts you can't see.
A Clean Handoff
Protected landscaping, hauled-off tear-off, and a magnet sweep before we leave.
Insurance Help When It Counts
If hail or wind is driving the replacement, we document it and meet the adjuster on the roof.
Common Questions
Frequently Asked Questions
It comes down to the roof's size and slope, the material, the condition of the deck under the old roof, and how complex the job is. Asphalt is usually the most affordable; metal and specialty systems cost more up front but last longer. If the deck needs repair after tear-off, that adds to the total. We'll measure, inspect, and give you a written estimate with a clear breakdown, including how we handle any deck repair we find after tear-off.
Depends on the material and the install. Standard asphalt runs 15 to 25 years in our climate, architectural shingles a bit longer, and metal 40 to 70. Wisconsin's snow, ice, and freeze-thaw are hard on everything, so the quality of the install and the ventilation matter as much as the product itself.
Most homes take one to three days, depending on size, complexity, and material. A straightforward asphalt roof goes on in a day or two; large, steep, or metal roofs take longer. Weather is the wildcard here, so rain or snow can stretch the timeline. We give you a schedule before we start and keep you posted.
Sometimes it's allowed, but we usually steer away from it. Layering hides problems in the deck, adds weight that matters under our snow loads, and shortens the new shingles' life. A full tear-off lets us inspect and repair the deck, lay fresh underlayment and ice-and-water barrier, and start on a sound surface.
Late spring through early fall offers the easiest conditions, with milder temps that help materials seal. That said, roofs go on in colder months when they need to, and we plan around the weather to work safely. If yours is failing or leaking, waiting for perfect conditions can cost more in water damage than just getting it done.
A replacement is your best opportunity to. We can install ice-and-water barrier along the eaves and valleys where dams do their damage, and improve the attic insulation and ventilation that cause them. No roof is fully immune, but a properly built new roof drastically cuts the ice-dam trouble that plagues so many Wisconsin homes.
Often it makes sense. If your gutters are old, undersized, or beat-up, doing them with the roof gives you one properly draining system, which matters a lot with our snowmelt and heavy rains, and avoids working around new gutters later.
If a sudden event — storm, hail, a fallen tree — drove the replacement, homeowners insurance often helps. Replacement from plain age and wear usually isn't covered. Every policy is different. If storm damage is part of your situation, we'll inspect, document it thoroughly, and help you work the claim.
Schedule Your Free Inspection
Your roof protects everything under it, and a roof replacement in Wisconsin is the surest way to safeguard the house once the old one's done. Worn out, storm-damaged, or losing the ice-dam fight every winter, we're ready to take a look.
We'll inspect the roof, lay out your options honestly, and put a clear written quote in your hands. No cost, no obligation, no pressure.
Call Riley's Roofing or request a free inspection online and let's build you a roof that lasts.
Get My Free Inspection ›